SEO Roadmap for It Splodge (Perth, Western Australia)

This is a practical, end‑to‑end plan to make itsplodge.com dominate organic search in Perth for 3D/2D motion design, product visualisation, and website design. It’s opinionated, step‑by‑step, and tailored to a Jekyll site hosted on GitHub Pages.

Use this as a living checklist—tick items off and iterate regularly.

Objectives and KPIs

Business outcomes
- Increase qualified inbound leads from Perth SMEs and agencies by 3–5× in 6–9 months
- Win local “high‑intent” keywords (e.g., “3D animation Perth”, “motion design Perth”, “product animation Perth”, “website designer Perth”)
Primary SEO KPIs
- Top‑3 rankings for 10–15 local service queries in 6 months
- 3× organic sessions; 4–6% landing‑page conversion rate (form submissions, email clicks)
- 30+ 5‑star Google reviews with keyword‑rich content
Secondary KPIs
- Core Web Vitals: LCP < 2.5s, CLS < 0.1, INP < 200ms (desktop and mobile)
- 50+ high‑quality referring domains (local + industry)

Phase 0 — Baseline audit (1–2 days)

Verify site is indexable (200 status on pages, no accidental noindex)
Confirm HTTPS, single canonical host (www vs non‑www), and correct redirects
Install/verify GA4, Google Search Console (GSC), Bing Webmaster Tools
Ensure sitemap submitted and robots.txt present
Benchmark: rankings (seed keywords), CVR, CWV, crawl stats

Phase 1 — Technical SEO (Jekyll/GitHub Pages)

1. Crawling & indexing

robots.txt in repo root

Example robots.txt:

User-agent: *
Allow: /
Sitemap: https://itsplodge.com/sitemap.xml

XML sitemap via plugin
- Add jekyll-sitemap (supported by GitHub Pages) and ensure sitemap.xml builds
Canonical URLs
- Set url: https://itsplodge.com in _config.yml
- Add canonical link in <head> (jekyll‑seo‑tag will handle this)

2. Metadata & schema

Add jekyll-seo-tag (supported by GitHub Pages)

In _config.yml:

plugins:
  - jekyll-seo-tag
  - jekyll-sitemap
title: It Splodge
description: 3D/2D animation, motion design, and product visualisation studio in Perth, Western Australia.
url: https://itsplodge.com

In _includes/head.html, before closing </head>:

```liquid

SEO Roadmap for It Splodge (Perth, Western Australia) | IT SPLODGE

``` - [ ] JSON‑LD (inline) for richer results; add a small include or inline block in `head.html` with Liquid variables.   - Site‑wide Organization + WebSite:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "It Splodge",
  "url": "https://itsplodge.com",
  "logo": "https://itsplodge.com/img/ITSPLODGE_LOGO_SMALL.png",
  "sameAs": [
    "https://www.instagram.com/itsplodge/",
    "https://www.linkedin.com/company/itsplodge/",
    "https://www.youtube.com/@itsplodge",
    "https://vimeo.com/itsplodge",
    "https://dribbble.com/itsplodge",
    "https://www.behance.net/itsplodge"
  ]
}
</script>
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://itsplodge.com",
  "name": "It Splodge",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://itsplodge.com/?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
```

Local focus (add address/geo when ready):

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "It Splodge",
  "image": "https://itsplodge.com/img/ITSPLODGE_LOGO_SMALL.png",
  "@id": "https://itsplodge.com/#business",
  "url": "https://itsplodge.com",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Perth",
    "addressRegion": "WA",
    "addressCountry": "AU"
  },
  "areaServed": {"@type": "City", "name": "Perth"},
  "sameAs": ["https://g.page/r/<your_gbp_short_id>"]
}
</script>

VideoObject (reel on homepage):

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "It Splodge Showreel",
  "description": "3D/2D motion design and product visualisation by It Splodge (Perth, WA)",
  "thumbnailUrl": ["https://itsplodge.com/img/ITSPLODGE_LOGO_SMALL.png"],
  "uploadDate": "2025-01-01",
  "contentUrl": "https://vimeo.com/<video_id>",
  "embedUrl": "https://player.vimeo.com/video/<video_id>",
  "publisher": {"@type": "Organization", "name": "It Splodge"}
}
</script>

Case studies/posts: use Article with author, datePublished, image, headline.

3. Performance & Core Web Vitals

Serve modern image formats (WebP/AVIF) with fallbacks; compress large assets
Add loading="lazy" to non-critical images; keep Lottie/hero as‑is for UX
Preconnect/dns‑prefetch to Vimeo, fonts, CDN; self‑host critical fonts and use font-display: swap
Minify CSS/JS (Jekyll can compress; keep files lean and defer non‑critical JS)
Critical CSS for above‑the‑fold (optional, later)
Measure with PageSpeed Insights and fix regressions per page

4. Structure & UX

Clear nav and internal links between: Cases, About, 3D, 2D, Sites, Contact
Breadcrumbs on inner pages (add BreadcrumbList JSON‑LD)
Custom 404 with internal links; no orphan pages
Accessible headings (H1 per page), ALT text on images, color contrast OK

Phase 2 — On‑page SEO (titles, copy, CTAs)

1. Title/meta templates (front matter or defaults)

Homepage title: 3D Animation, Motion Design & Product Visualisation | It Splodge (Perth, WA)
Homepage description: It Splodge is a Perth‑based studio creating 3D/2D animation, motion design, and product visualisations that make brands move.
Service pages (examples):
- 3D: 3D Animation Studio Perth | CGI & Product Visualisation | It Splodge
- 2D: Motion Design & 2D Animation Perth | Explainers & Titles | It Splodge
- Sites: Website Design Perth | Fast, Animated, Designed to Convert | It Splodge
Cases: Case Studies | 3D & Motion Design Projects | It Splodge
About: About It Splodge | 3D & Motion Studio in Perth
Contact: Contact It Splodge | Book a Project in Perth

2. Content guidelines

Put “Perth, Western Australia” naturally in intros, sub‑headers, and body
Each service page: problem → approach → proof (3 short case snippets) → CTA
Add FAQs to each service page (intent‑driven), e.g., pricing, timelines, process
Add trust: client logos, testimonials, outcomes (with metrics where possible)

3. Internal linking

Link from related case studies to service pages (use anchor text with service + “Perth” when natural)
From blog posts to service pages and to contact; use breadcrumbs and footer links

4. Media hygiene

Descriptive file names: 3d-product-animation-perth.webp
ALT text: what it is + context + location if relevant
Caption key shots; use VideoObject schema for major videos

Phase 3 — Local SEO (dominate Perth)

1. Google Business Profile (GBP)

Claim/verify; choose primary category “Animation studio” or “Video production service”; add secondary “Graphic designer”, “Website designer” (fit to services)
NAP: name, Perth WA, phone, site URL; enable messaging and call tracking (optional)
Add services with descriptions containing Perth/WA where natural
Upload brand and work photos, reels; post 1×/week (case highlights, tips)
Get 30+ 5‑star reviews; provide clients a short link with prompts (quality over quantity). Reply to every review with keywords where sensible

2. Citations (consistent NAP)

Submit to Australian/local directories (use the same name/URL/phone):

Google Business Profile, Bing Places, Apple Business Connect
Yellow Pages AU, TrueLocal, Hotfrog AU, Localsearch, StartLocal, dLook, AussieWeb
Yelp AU, Facebook Page, LinkedIn Company, Instagram, YouTube, Vimeo, Behance, Dribbble
Perth/WA creative directories, chambers of commerce, industry associations

3. Local landing

Keep one high‑quality “Perth” service hub (avoid doorway pages), e.g., …/3d/ includes “Perth” context, map embed, and local testimonials
Embed a Google Map on Contact; add NAP to site footer

Phase 4 — Content engine (pillar/cluster)

1. Pillar pages (evergreen, linkable)

3D Animation in Perth: techniques, workflows, pricing ranges, timelines, case studies
Product Visualisation in Perth: photoreal CGI for ecommerce and ads
Motion Design in Perth: branding, titles, short ads
Website Design in Perth: performance, animation, and conversion strategy

2. Clusters (blog/notes) — aim for 2–4/month

Topic ideas (mix top/middle/bottom funnel):

Cost of 3D animation in Perth: what affects price
3D product animation vs live‑action in ecommerce
Motion design for B2B tech: making complex ideas simple
Behind the scenes: procedural world‑building in Blender/Houdini
Best export settings for crisp social video (Perth timezone posting tips)
Case study deep dives (problem → approach → results → before/after)
Website performance wins: turning heavy videos into fast UX
How to brief a 3D animation project effectively
Common pitfalls in explainer videos and how we avoid them
The role of micro‑animation in conversion

3. Distribution

Cross‑post to LinkedIn, Instagram, YouTube/Vimeo; link back to the relevant service page
Repurpose case snippets into GBP posts and short reels

Phase 5 — Authority & links (ongoing)

Local authority
- Partner with Perth agencies; exchange case studies and credits with links
- Sponsor/participate in Perth meetups (design/dev/marketing); get citations/links
- University/TAFE collabs, guest lectures, student project showcases (edu links)
Industry links
- Submit to design award sites and showcase galleries (curated, relevant)
- Publish technical write‑ups (Houdini/Blender/After Effects) on dev/design blogs
- Guest posts on local marketing blogs about video/motion conversion wins
Digital PR
- Pitch unique dataset/content (e.g., “Perth Ads Motion Benchmarks 2025”) to local media
Social profiles (complete & link back)
- Behance, Dribbble, Vimeo, YouTube, Instagram, LinkedIn, GitHub (for site code)

Phase 6 — Analytics, measurement, and iteration

Tracking
- GA4: events for contact clicks, email clicks, form submissions, video plays
- GSC: monitor coverage, enhancements, top queries/URLs
- Bing Webmaster Tools: submit sitemap and monitor
- GBP Insights: calls, messages, direction requests, profile views
Dashboards
- Create Looker Studio dashboard (GA4 + GSC + GBP manual inputs)
Cadence
- Weekly: check CWV in GSC, fix errors, push 1 content piece or case update
- Monthly: backlink audit, keyword movement, publish 1 pillar or 2 clusters
- Quarterly: content pruning/refresh, add new service proof, testimonials

Implementation details specific to this repo

Plugins (supported by GitHub Pages)
- Add to _config.yml: ```yml plugins:
  - jekyll-seo-tag
  - jekyll-sitemap ```
Head include
- Ensure `

SEO Roadmap for It Splodge (Perth, Western Australia) | IT SPLODGE

` is in _includes/head.html (near the end of <head>) and keep your current meta tags

Sitemap & robots
- Confirm sitemap.xml builds; add robots.txt in repo root (see example above)
Structured data
- Add the JSON‑LD scripts (Organization, WebSite, LocalBusiness) in head.html
- For case pages, add an Article JSON‑LD block using front matter variables
Media
- Continue using VideoObject schema for hero; keep lazy‑loading elsewhere
CWV
- Keep current hero scaling; defer heavy scripts; compress images in /img/portfolio

30 / 60 / 90‑day plan

Days 1–30 (foundation)
- Add jekyll‑seo‑tag + jekyll‑sitemap; add robots.txt
- Implement Organization, WebSite, LocalBusiness, VideoObject schema
- Tune titles/meta and H1s across all pages; add FAQs to service pages
- Publish/rewrite 2–3 case studies with outcomes
- Launch Google Business Profile; gather first 10 reviews
- Submit sitemap to GSC/Bing; fix any coverage issues
- Image audit: compress and use WebP where possible
Days 31–60 (momentum)
- Publish 2 pillar posts + 2 cluster posts
- Build 15–20 local citations (consistent NAP)
- Earn 10–15 quality backlinks (partners, showcases, guest posts)
- Add breadcrumbs and improve internal links (cases → services)
- Push CWV improvements (preconnect fonts/Vimeo; reduce blocking CSS)
Days 61–90 (authority)
- Publish 1–2 deep case studies with VideoObject and before/after assets
- Reach 30+ GBP reviews; keep posting weekly
- PR push: 1 data/story pitch to local media; 1 conference/meetup talk
- Evaluate rankings and conversions; refine content plan

Review checklist (repeat monthly)

Top landing pages: titles/CTR updated? Above‑the‑fold value clear?
Service pages: proof refreshed? New testimonials added?
Internal links: are new posts linked from pillars and to services?
CWV: any regressions after new media? Fix within the week
Backlinks: new opportunities sourced and pitched?
GBP: responses to reviews, new photos/videos, weekly post done

Notes and cautions

Avoid thin “city” doorway pages; focus on a strong Perth hub and relevant local proof
Write naturally—don’t stuff “Perth” everywhere; let testimonials and case geos convey locality
Prefer a few high‑quality links over many low‑quality directories
Keep accessibility high; it aligns with UX and ranking signals

If you want, I can implement the config and schema changes directly (plugins, `

SEO Roadmap for It Splodge (Perth, Western Australia) | IT SPLODGE

`, robots.txt, JSON‑LD) and add a starter content calendar file.